Posted by Nancy Murray, VP, Director of Procurement
As director of procurement at Draftfcb, I am honored to be part of the panel discussions and forums that are taking place during Advertising Week New York this week. I am especially anticipating the forum Draftfcb is sponsoring on Thursday, September 24, called "The New Dynamics of Diversity." The audience will be given the rare opportunity to hear directly from our CEO Laurence Boschetto, along with the Kraft CMO Mary Beth West and a luminary within the diverse supplier arena, Daisy Expósito of d expósito & partners.
Among the hot and pertinent topics that will be addressed by these industry visionaries: embracing the diversity reflected in our ever-changing world through the engagement of small, minority and woman-owned firms in business supply chains; educating agencies across the U.S. and globally about supplier diversity; and ways the industry supports and recognizes the government's agenda of promoting and mentoring small business as the backbone of our economy.
Although I'm new to the ad business, I’ve not heard of a forum like this that brings together an agency, one of its top clients and a broad spectrum of suppliers. This discussion should be one for the books – both informative and productive when it comes to forging new supplier relationships.