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DRAFTFCBlog - Thoughts, Insights and Opinions on the Ad Industry > Posts > Personalized Real-Time Experiences = Differentiation and Preference?  

 
10/14/2009
Personalized Real-Time Experiences = Differentiation and Preference?
Posted by Brad Back, SVP, Group Management Director, 361 Experiential
 
Yesterday Walt Disney's EPCOT introduced a new "do-it-yourself" virtual ride, which is a relatively recent trend in theme parks.  The  story link follows, but essentially kids and adults can literally "design" their own rollercoaster ride and then immediately "experience" it, along with the thrills and chills.
   
http://www.cnn.com/2009/TECH/10/14/disney.math.ride/
 
That got my attention. Since this is just another example of "real-time" personalization, how much farther can we talk this concept thru experiential marketing to leverage and maximize those "6.5 seconds that matter?"
Posted at 2:31 PM by brad back | Permalink | Email this Post | Comments (0)

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